9-Jan-2020: The global in-app advertising
market size is expected to reach USD 226,422.8 million by
2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study
conducted by Grand View Research, Inc. In-app advertising enables advertisers
to display various types of advertisements, such as banners and pop-up videos,
on mobile applications to reach their audience. The concept is gaining
popularity owing to the rapidly increasing demand for mobile device-based
advertising across various industry verticals such as education, entertainment,
and retail.
The growing
popularity of Business-to-Business (B2B), Business-to-Consumer (B2C), and
Consumer-to-Consumer (C2C) e-commerce websites coupled with the emerging trend
of online gaming are further fueling the market growth. Smartphone messaging,
shopping, and gaming applications are expected to capture significant shares in
the market over the forecast period owing to their increased use and the
growing trend of mobile-based applications.
In-app advertising
is a vital marketing channel for companies and offers them with sophisticated
data tracking and user targeting features. It also enables advertisers to reach
consumers with pinpoint accuracy, acting as an effective medium to capture
consumers’ attention and encourage them to view and interact with the advertisements
through mobile devices. Moreover, advertisers can harness geolocation data to
ensure that they are reaching users at the right place and time. Majority of
the smartphone users spend a significant amount of time using applications for
voice/video calling, messaging, ticket booking, and gaming. In-app advertising
can be easily integrated with such applications to reach prospective customers.
In
depth research report on In-app Advertising Market
Further key findings from the report suggest:
·
The messaging segment is expected to gain traction owing to
factors such as increasing consumer preference, better offers, and price
discounts
·
The Android segment is expected to witness the highest growth
rate over the forecast period owing to factors such as increased adoption of
smartphones in the emerging economies of Asia Pacific, such as India and China
·
North America is expected to continue leading the in-app
advertising market and reach USD 65,617.3 million by 2025. However, Asia
Pacific is expected to witness the highest growth rate over the forecast period
·
Key industry players include Tapjoy, Inc.; Google AdMob; BYYD
Inc.; Flurry, Inc.; Glispa GmbH; Tune, Inc.; Amobee, Inc.; InMobi; One by AOL;
and Chartboost.
Grand View Research
has segmented the in-app advertising market based on type, platform,
application, and region:
In-app Advertising Type Outlook (Revenue, USD Million; 2014 -
2025)
·
Banner Ads
·
Interstitial Ads
·
Rich Media Ads
·
Video Ads
·
Native Ads
In-app Advertising Platform Outlook (Revenue, USD Million;
2014 - 2025)
·
Android
·
iOS
·
Others
In-app Advertising Application Outlook (Revenue, USD Million;
2014 - 2025)
·
Messaging
·
Entertainment
·
Gaming
·
Online Shopping
·
Payment & Ticketing
·
Others
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more research reports of this category:
About
Grand View Research
Grand View Research, Inc. is the
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, the company offers market
intelligence studies ensuring relevant and fact-based research across a range
of industries including technology, chemicals, materials, healthcare and
energy.
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