The
global marketing automation software market is expected to reach USD 7.63
billion by 2025, according to a new report by Grand View Research, Inc.
Marketing automation software help organizations in automating repetitive and
monotonous tasks, such as emails, social media, and other website functions, to
save time, costs, and efforts. The technology is helpful in generating quality
leads and successfully implementing marketing campaigns. It aids a marketing
team in optimal usage of time and channelize its effort in working on multiple
online sources.
The
email marketing segment accounted for the largest market share, in the solution
category, in 2015. However, the reporting & analytics segment is expected
to grow at the highest CAGR of 13.3% over the forecasted period. The technology
is expected to be applied in discrete manufacturing and grow at an estimated
CAGR of 11.8% from 2016 to 2025.
The
manufacturing industry is benefitting from marketing automation solutions, as
they help in aligning office processes (both front and back) with an ERP or
CRM. North America dominated the overall market and accounted for 54% of the
total market revenue in 2015, owing to the presence of a large number of
leading players.
In depth research report on Marketing Automation
Software Market
Further key findings from the report suggest:
·
The email marketing segment
accounted for 30% of the total market share in the year 2015
·
In 2015, cloud deployment was
the most preferred way for deploying the technology and the segment is
predicted to maintain its dominance over the next nine years.
·
The telecom & IT segment
accounted for 23% of the total market revenue in 2015
·
The Asia Pacific region is
expected to experience the highest growth over the forecast period, owing to
the presence of emerging economies, such as India and China, which possess a
large customer base. The regional market is expected to grow at a CAGR of 13.5%
from 2016 to 2025.
·
The prominent players in the
market are Act-On Software, Inc., Adobe systems, Inc., HubSpot, Inc., IBM
Corporation, Salesforce.com, Inc., and Oracle, among others
·
A large number of vendors are
acquiring other players to consolidate their market share and expand their
existing portfolio
Grand
View Research has segmented the global marketing automation software market
based on solutions, enterprise sizes, deployment, applications, and regions:
Solution Outlook (Revenue, USD Million; 2014 - 2025)
·
Campaign Management
·
Email Marketing
·
Inbound Marketing
·
Mobile Applications
·
Lead Management
·
Reporting & Analytics
·
Social Media Marketing
·
Others
Enterprise Size Outlook (Revenue, USD Million; 2014
- 2025)
·
Large Enterprises
·
SME
Deployment Outlook (Revenue, USD Million; 2014 -
2025)
·
On-premise
·
Cloud
Application Outlook (Revenue, USD Million, 2014 -
2025)
·
BFSI
·
Retail
·
Healthcare
·
Telecom & IT
·
Discrete Manufacturing
·
Government & Education
·
Others
Regional Outlook (Revenue, USD Million; 2014 - 2025)
·
North America
·
U.S.
·
Canada
·
Europe
·
UK
·
Germany
·
Asia Pacific
·
China
·
India
·
Japan
·
South America
·
Brazil
·
Middle East & Africa
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About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, the
company offers market intelligence studies ensuring relevant and fact-based
research across a range of industries including technology, chemicals,
materials, healthcare and energy.
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