The
global customer relationship management market is expected to reach USD 81.9
billion by 2025, according to a new report by Grand View Research, Inc. The
ability of CRM suites to carry out business with ease is driving the demand for
the CRM solution across both big and small companies.
Customer
relationship management solutions have managed to exhibit an impressive
adoption and growth rate in the last of couple of years despite over 20 years
of market presence. This growth trend is expected to continue in the coming
years as well owing to numerous benefits of CRM suites, including operational
efficiency, reduced cost of marketing, and the ability to complete sales cycle
‘on the go’. These solutions have boosted the efficiency of the sales teams by
reducing the sales cycle time. Additionally, they have also assisted in
increasing revenues while simultaneously making the process of acquiring and
retaining customers easier.
One
of the most interesting trends observed in the CRM marketplace is the
spectacular rise of cloud deployed solutions. While this technology has been in
the industry for quite some time, its widespread adoption by small and large
businesses was unforeseen. The rise in social CRM and mobility has also been
driving the growth of a new genre of customer services and relationship
management.
Though
the big data and analytics technology has various industrial applications, it
has found significant usage in the CRM marketplace. With predictive analysis
and customer intelligence gaining traction in the industry, it can be said with
certainty that CRM and analytics integration is here to stay. Sales and
marketing have been benefiting from these technological advancements alongside
customer services, IT, and finance departments gaining equally from access to
CRM databases.
The
industry is expected to continue its growth stride with dynamic trends,
technological proliferation, and innovations over the better part of next
decade. As such, the mid-market companies will play a role in changing the
product functionalities and their portfolios, which would shape the overall
market in the coming years.
In depth research report on Customer Relationship
Management (CRM) Market
Further key findings from the report suggest:
·
The industry is marked by the
presence of big enterprises including Salesforce.com, Microsoft, SAP, Oracle,
and Adobe.
·
While business-to-business
companies are at the forefront of customer relationship management suite
adoption, business-to-consumer companies maintain an upper hand in terms of
usage.
·
CRM solutions are finding new
business avenues including local governments, non-profit organizations, and
education sector.
·
Connected devices will play a
vital role in the changing industry as the demand for mobile applications as
the major deployment option is increasing.
·
The professional services
sector is expected to embrace the solutions available in the market to a great
extent as the application scope of these solutions is in line with the services
sector.
Grand
View Research has segmented the customer relationship management market on the
basis of deployment, enterprise size, application, and region:
Deployment Outlook (Revenue, USD Million; 2014 -
2025)
·
On-premise
·
Cloud
Enterprise Size Outlook (Revenue, USD Million; 2014
- 2025)
·
Large Enterprises
·
Small and Medium Businesses
Application Outlook (Revenue, USD Million; 2014 -
2025)
·
BFSI
·
Retail
·
Healthcare
·
Telecom and IT
·
Discrete Manufacturing
·
Government & Education
·
Others
Regional Outlook (Revenue, USD Million; 2014 - 2025)
·
North America
·
U.S.
·
Canada
·
Europe
·
UK
·
Germany
·
Asia Pacific
·
China
·
Japan
·
India
·
Latin America
·
Brazil
·
Middle East & Africa (MEA)
Browse more research reports of this category:
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, the
company offers market intelligence studies ensuring relevant and fact-based
research across a range of industries including technology, chemicals,
materials, healthcare and energy.
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