The global public relations (PR) tools market is estimated to reach USD
12.99 billion by 2024, according to a new report by Grand View Research, Inc.
The recent years have seen a considerable change in the public relations
landscape as it has taken the center stage in the marketing activities of
organizations. There has been an increasing number of efforts at quantifying
the impact of public relations and the return on investments in the related
activities. The emergence of digital communication and social media is also
contributing to the increased demand for tracking and monitoring the activities
of organizations and customers on these media platforms, thus culminating into
a widespread demand for the tools and techniques to keep a tab on the PR
activities.
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| U.S. public relations (PR) tools market by deployment, 2014 - 2024 (USD Million) |
The public relations are forsaking their traditional boundaries to
attract and engage customers for creating a larger following and building up
long-term relationships, which are driving the growing trend of using a diverse
set of tools in the industry. These techniques include the use of big data,
analytics, machine learning, and artificial intelligence for the same purpose.
The advent of digital media has also brought in new stakeholders in the PR
industry, such as bloggers, influencers, and third-party platform providers,
who need to be wooed to ensure the smooth creation and distribution of
organization news.
The PR tools industry is witnessing a steady rise in the demand for tools
based on analytics and aggregation to better understand the current trends and
predict the behavior of the public. Driven by the requirements from diverse
industries ranging from retail and consumer goods to the information technology
and healthcare industries, the market for PR tools is anticipated to see a
considerable growth. The PR tools provide a wide range of capabilities from
content creation and aggregation to the distribution of organization stories
and automated report generation. In addition, the need for integrated marketing
communications and the ability to reach a niche market segment are also helping
the PR tools industry grow.
In depth research report on Public Relations
(PR) Tools Market
Further key findings from the report suggest:
·
The public
relations scenario is being dominated by the ephemeral content, which includes
a growing number of videos, images, and infographics
·
The public
relations market is marked by the presence of a large number of solution
providers, which offer differentiated products that deliver a wide range of
varied tasks and capabilities
·
The new
product development, industry players’ concentration on research and
development activities, and developing cost effective products for a
differential market are the major strategic plans adopted by the industry
players
Grand View Research has segmented the PR tools market on the basis of
industry, application, deployment, solution, and region:
PR Tools Industry Outlook (Revenue, USD
Million; 2014 - 2024)
·
BFSI
·
Consumer Goods
and Retail
·
Government and
Public Sector
·
Healthcare
·
IT &
Telecom
·
Media &
Entertainment
PR Tools Application Outlook (Revenue, USD
Million; 2014 - 2024)
·
Online
·
Content
Marketing
PR Tools Solution Outlook (Revenue, USD
Million; 2014 - 2024)
·
Publishing
Tools
·
Social Media
Monitoring & Management
·
Content
Creation and Distribution
·
Data
Aggregation, Monitoring, and Analysis
·
Relationship
Management
PR Tools Deployment Outlook (Revenue, USD
Million; 2014 - 2024)
·
Hosted
·
On-premise
PR Tools Regional Outlook (Revenue, USD
Million; 2014 - 2024)
·
North America
·
Europe
·
Asia Pacific
·
South America
·
Middle East
& Africa
Browse more research reports of this category:
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting
company, registered in the State of California and headquartered in San
Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, the company offers market intelligence studies ensuring
relevant and fact-based research across a range of industries including
technology, chemicals, materials, healthcare and energy.
For more market analysis reports, please visit: http://www.grandviewresearch.com/
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