The global digital asset management market is expected to reach USD 5.60
billion by 2025, according to a new report by Grand View Research, Inc. The
market is anticipated to witness a healthy growth, ascribed to the increasing
preference by organizations for rich media content for promoting brands and
products. Further, the rising adoption of portable devices in enterprises has
increased security requirements, thereby increasing the demand for digital
asset management solutions.
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| China digital asset management market by deployment, 2015 (USD Million) |
The market is also anticipated to be driven by the growing demand for
digital marketing applications and solutions among enterprises for different
purposes, such as asset analytics and lifecycle & rights management. Other
significant factors driving the market growth are the increasing demand for
integrated solutions and the rising usage of SaaS-based solutions.
The advantages of digital asset management solutions over conventional
alternatives are expected to offer growth opportunities over the coming years.
This includes migration from traditional marketing to real-time consumer-driven
digital marketing strategies. Several organizations are adopting these
solutions as they provide affordable solutions to share, manage, store, and
retrieve data.
In depth research report on Digital Asset
Management Market
Further key findings from the report suggest:
·
The marketing
segment accounted for the largest revenue share in 2015 and is expected to
witness growth at a CAGR exceeding 12% over the forecast period, owing to the
rising need for a collaborative digital workflow.
·
Asia Pacific
is expected to emerge as the fastest growing region with a CAGR exceeding 15%
over the forecast period on account of increasing adoption of cloud technology
and digitization among large enterprises and SMEs to improve employee
productivity.
·
Digital asset
management services are used for ensuring the smooth functioning of solutions
installed by organizations thereby leading to the service segment growth over
the forecast period.
·
Many vendors
are moving from on-premise to cloud-based solutions that offer mobile
accessibility and drag-and-drop functionality owing to which the segment is
expected to witness high growth over the forecast period.
·
SMEs account
for the biggest target audience of DAM players currently, which is encouraging
operating companies in customizing their solutions and meeting the specific
demands of small players.
·
The media
& entertainment segment large depends on the smooth functioning and easy
installation of DAM solutions, which helps save, manage, and recollect large
volumes of digital data.
·
The key
purveyors comprise ADAM Software NV, Adobe Systems Incorporated, Celum,
Cognizant Technology Solutions Corp., EMC Corporation, IBM Corporation, North
Plains Systems, OpenText Corporation, Oracle Corporation, WebDAM, and Widen
Enterprises. The companies emphasize on adopting the best practices for
developing solutions to achieve a competitive advantage.
Grand View Research has segmented the digital asset management market on
the basis of type, deployment, enterprise size, application, end-use, and
region:
Digital Asset Management Type Outlook
(Revenue, USD Million; 2014 - 2025)
·
Solution
·
Service
Digital Asset Management Deployment Outlook
(Revenue, USD Million; 2014 - 2025)
·
On-premise
·
Cloud
Digital Asset Management Enterprise Size
Outlook (Revenue, USD Million; 2014 - 2025)
·
Small &
Medium Enterprise
·
Large
Enterprise
Digital Asset Management Application Outlook
(Revenue, USD Million; 2014 - 2025)
·
Sales
·
Marketing
·
IT
·
Distribution
·
Photography,
Graphics & Designing
Digital Asset Management End-Use Outlook
(Revenue, USD Million; 2014- 2025)
·
Media and
Entertainment
·
BFSI
·
Retail
·
Healthcare
·
Automotive
& Manufacturing
·
Government
·
Others
Digital Asset
Management Regional Outlook (Revenue, USD Million; 2014- 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
UK
o
Germany
o
France
·
Asia Pacific
o
China
o
India
o
Japan
·
Latin America
o
Brazil
o
Mexico
·
Middle East
& Africa
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About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting
company, registered in the State of California and headquartered in San
Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, the company offers market intelligence studies ensuring
relevant and fact-based research across a range of industries including
technology, chemicals, materials, healthcare and energy.
For more market analysis reports, please
visit: http://www.grandviewresearch.com/
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